Salt+Co

MARKETING

Strategic marketing foundations for early-stage founders.

Build your brand with confidence

We develop end-to-end brand and marketing strategy to help your startup scale.


Partner with us to develop your brand messaging and visual identity to effectively target your ideal audience.

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We fix the foundation

  • Messaging that doesn't land? We help align your voice and positioning so that it resonates internally and externally.

  • No nurture or follow-up? We build automated touchpoints that turn intent into action.

  • Leads stalling or not converting? We refine your targeting, scoring, and funnel flow for faster velocity.

  • Disconnected systems? We enhance your CRM, content, and sales tools for smarter decisions.

  • Ad-hoc efforts with no plan? We install a scalable engine — not just launch random campaigns.

  • "We don't know what's working?" We build dashboards that make it clear.

The Salt+Co Framework

Scaling can’t rely on instinct alone. We audit your existing content and systems using real data and performance metrics—then we build a strategic foundation for sustainable growth.

Strategize


We clarify what you’re selling, who you’re selling to, and how you say it.


This phase lays the foundation for sustainable growth and smarter decisions.

 

What we do:

  • Identify gaps across messaging, funnel health, systems, and lead quality

  • Clarify your core positioning and ideal customer profile (ICP)

  • Sharpen your voice across your pitch, website, and sales collateral

  • Evaluate CRM structure, lead sources, and conversion points

Systems Alignment


We align your tools, teams, and touchpoints to work together.


This is where your foundation becomes functional and measurable.

 

What we do:

·   Build scoring, routing, and nurture frameworks that convert faster

·   Automate repetitive tasks so nothing slips through the cracks

·   Align CRM, marketing, and sales tools to track what’s working

·   Standardize campaign operations with reusable systems and dashboards

Scale


We activate the right levers at the right time, backed by data.


This is where your funnel gains velocity and your team builds momentum.

 

What we do:

  • Launch strategic campaigns that resonate and convert.

  • Test, measure, and refine based on what the data tells us.

  • Expand what’s working — and course-correct what’s not.

  • Transition you from one-off wins to a scalable, predictable engine.


Book a Consult

Ready to build smarter, scalable marketing from the ground up?